Spam has become the thorn in the side of anyone who does Internet marketing. It has made everyone suspicious of all the emails they receive whether they are legitimate or not. and it has gotten legitimate businesses shut down. If you rely on connecting with potential prospects, customers, or clients through email marketing then it is vital that you know the art of how to get your emails to reach your target audience and how to get them to actually read them.
Every email programs from AOL to Google have in-built spam filters that go through all incoming emails to predict if they are spam. The main thing these filters look for is the words in the content of the email and in the subject line. If any words sound like spam the program will flag it and most likely the recipient will never see it.
To avoid this from happening you must refrain from using words below:
Right now you are probably saying to yourself “How can I possibly avoid some of these words and phrases like Work at home, weight loss, and opportunity.” If you want to avoid getting your emails blocked you can do just use one of theses phrases only once per email. Also try to paraphrase, a thesaurus will be your new best friend, even changing the wording just a bit can save you, just be sure it still makes sense. With a bit of creative paraphrasing all your emails will go right through and be seen by everyone.