Thomas Pink Wins Trademark Battle Against Victoria’s Secret

LONDON, United Kingdom — Victoria’s Secret lost a trademark dispute with a chain of shirt stores when a London judge said the lingerie brand’s “Pink” clothing line could confuse customers with its “sexy, mass-market appeal.”

L Brands Inc.’s Victoria’s Secret infringed trademark rights owned by London-based Thomas Pink Ltd., Judge Colin Birss said in a written decision. He said customers in Europe might associate the traditional shirt maker with underwear, which would cause a “detriment to the repute” of its brand.

“For example consumers are likely to enter one of the claimant’s shops looking for lingerie and be surprised and disappointed when they find they have made a mistake,” Birss said.

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